Jaeger – AW16 Campaign
For their Autumn Winter 2016 campaign, Jaeger asked us to build on the success of the Spring Summer 2016 campaign and further communicate the pioneering spirit of the Jaeger brand.
Working again with photographer Boo George we developed the idea of the “flaneurs” – embarking on an un-planned journey through the urban environment. We cast Sam Rollinson for her quirky Britishness, her intelligence and her ability to convey a sense of realness along with Ben Allen and Matthew Bell. We wanted our setting to be an ambiguous night time urban environment which we achieved by shooting on the top story of a car park in East London.