Jack & Me

Branding, identity, art direction and web design


The Brief

We were approached by Jack & Me to help with the launch of their brand – a unique proposition offering high quality, hand made shoes for men and their sons (or daughters…)


The Solution

We created a brand identity which accentuates the ampersand as a symbol of unity and togetherness. We worked on how to include the identity within the product and developed a unique brogueing that incorporates a double ampersand and a repeat ampersand pattern for the sole of the shoes.

We also designed a clean, functional website that explains the concept behind the brand with beautiful product photography shot by Stephen Hayward.

We were determined that the brand should capture the realness and the honesty of the concept in all it’s communications. To this end we commissioned a set of portraits of real people for the campaign imagery. These images featured fathers and their sons (and one daughter) in their own surroundings and were shot by the very talented Keiran Perry