Goodwood – Hound Lodge

Launch campaign for Hound Lodge, an exclusive guest-house on the Goodwood Estate.

The Brief

Goodwood approached us to design a launch campaign for their new exclusive guest house – Hound Lodge – set within the grounds of the Goodwood estate. Originally home for the hounds of the Chalton Hunt, the building was in the process of a painstaking restoration. Our job was to create imagery, a brochure and a micro-site to promote the guest house prior to it’s completion.

The Solution

We delved into the archive and rich history of the Goodwood estate for this project. The design of the launch brochure was based on the old log books from the Charlton Hunt. For the imagery we created room sets using artefacts (many from the estate’s antique collections) that were to be used as part of the interior design along-side sketches to create an impression of what Hound Lodge would be like. We were keen to inject an element of wit and British eccentricity into the piece as well so there is a canine thread running through the creative.